Famous Quotes from ...

David Ogilvy



    Our business is infested with idiots who try to impress by using pretentious jargon.

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    The consumer isn't a moron; she is your wife.

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    Leaders grasp nettles.

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    The advertisers who believe in the selling power of jingles have never had to sell anything.

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    Advertising reflects the mores of society, but it does not influence them.

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    Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

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    Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

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    Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

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